India Rising

India’s cities flood every July not because of rain — but because urbanisation has paved over every natural drain they had. Just imagine: it’s the third week of July, and …

What if your UPI app could pay your rent, order groceries, and settle bills — entirely on its own, in your language? Imagine waking up on the first of the …

A systems lens on how a landmark trade agreement reshapes supply chains, SME behaviour, and the psychology of ‘Made in India’ identity in global markets.* In 10 days, India’s most …

The Indian paan shop is a 4×4 foot empire of branding genius. From the “Khaike Paan Banaraswala” legend to hyper-personalization, we unpack 9 lessons in product differentiation that modern F&B …

The next billion users in India don’t search in English; they search in Hindi, Tamil, and Bengali. We break down 10 actionable strategies to vernacularise your business, from ‘Hinglish’ UI …

Why did the Ambassador car vanish? How did IT giants survive the dot-com bust? We dig into India’s economic archives to uncover 10 timeless lessons on resilience, adaptation, and market …

We love the convenience of UPI, but we hate the “spending hangover” at the end of the month. We present a structured 30-day detox plan designed to break the psychological …

The future of payments isn’t a QR code; it’s a conversation. We break down how UPI’s new AI-powered “Hello! UPI” feature allows you to pay bills, transfer funds, and manage …

Ditching cash has rewired the Indian brain. Psychologists break down six key behavioral shifts, from altered generosity to a forgotten sense of value, validating the strange new financial habits we’ve …

Navigating health goals in a culture where “food equals love” is tough. This guide offers 5 diplomatic strategies to handle food-pushing relatives, refuse extra helpings without offense, and maintain dietary …