UPI

UPI’s greatest achievement isn’t just digital payments. It’s the accidental creation of a massive, informal social safety net—a grassroots Universal Basic Income powered by millions of peer-to-peer transfers within families …

India’s UPI is schooling Silicon Valley. Explore how its public, open, and low-cost model for digital payments became a global phenomenon, with countries like Brazil and companies like Google now …

The UPI screenshot has become India’s new social media currency. It’s used to prove relationships, signal status, and tell stories. We explore this trend of ‘payment flexing’ and what it …

UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …

Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …

Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …

The ₹1 UPI transaction is a uniquely Indian phenomenon. It’s more than money; it’s a digital handshake, a modern ‘shagun,’ and a new way to communicate, reflecting deep-seated cultural values …

UPI’s success led to an unintended consequence: the slow death of India’s ATM industry. We analyse how this digital revolution is dismantling our physical cash infrastructure, creating a paradox of …

UPI’s peer-to-peer magic has done more than simplify payments; it’s turned millions of Indians into informal lenders and micro-entrepreneurs. We explore this accidental revolution, where every smartphone user is now …

The aroma of freshly brewed chai mingles with the scent of ambition in the bustling bazaars of India. But this chai isn’t just fueling conversations; it’s fueling a financial revolution. …