India’s urban transport challenges are being solved by the humble scooter, supercharged by apps. Explore how bike taxis and quick commerce thrive by building ecosystems around our national preference for …
Why Behind What
The IPL, fueled by India’s passion, became a lab for streaming innovation. Explore how platforms like JioCinema and Hotstar used algorithms to create interactive, personalized viewing experiences that have reshaped …
How UPI’s Success Accidentally Killed India’s ATM Industry: The Great Cash Infrastructure Collapse
UPI’s success led to an unintended consequence: the slow death of India’s ATM industry. We analyse how this digital revolution is dismantling our physical cash infrastructure, creating a paradox of …
Explore “Data Darshan”—the ritualistic way Indians use the internet. It’s not casual browsing but a purposeful, temple-like visit driven by scarcity and cultural habits, with the smartphone as a personal …
UPI’s peer-to-peer magic has done more than simplify payments; it’s turned millions of Indians into informal lenders and micro-entrepreneurs. We explore this accidental revolution, where every smartphone user is now …
Ganesh Chaturthi is more than a spiritual event; it’s Maharashtra’s biggest economic stimulus. Explore how this 10-day festival, from idol making to pandals, creates a massive, organic financial boom powered …
The Zero That Changed Everything: How India Gave Mathematics Its Most Powerful Symbol
Explore how India’s invention of zero, rooted in the philosophical concept of Shunya, transformed global mathematics and became the bedrock of modern computing. A journey from ancient thought to digital …
From 3-hour movies to 30-second Reels, India’s entertainment DNA has been rewritten. Explore how short videos have altered our attention spans, democratized fame, and created a new, high-speed cultural grammar …
From Chaturanga to Checkmate: Why India Invented War Without Blood
Explore Chaturanga, the ancient Indian origin of chess. Learn how it was created as a sophisticated “war without blood,” a battle simulation reflecting India’s unique approach to strategy and non-violent …
Discover India’s ‘Cow Traffic Protocol,’ the unwritten rules of road sharing with sacred animals. Explore how cultural veneration creates a unique, sophisticated system of negotiation in public spaces.