Why Behind What

Discover the Tika/Tilak, India’s unique forehead markings. Explore how these diverse dots and streaks act as spiritual and social signals in ceremonies and daily life, a ritualistic gesture rich in …

Discover India’s panipuri stalls, not just snacks but a unique social ritual. Explore how these tangy, interactive treats unite strangers in communal joy, embodying India’s vibrant street food culture.

Discover Kajal, India’s iconic eye cosmetic. Explore its unique dual role enhancing beauty and offering spiritual protection (‘nazar’), a tradition cherished from infancy to adulthood across the subcontinent.

Discover India’s potholes not just as hazards, but quirky road adventures! Explore how drivers navigate these obstacles with skill, humour, and a unique cultural acceptance of the bumpy journey.

Utsa Patnaik’s research shows the British Raj drained $45 trillion from India. Discover the shocking mechanisms of this economic exploitation and how colonial history impacts India’s economic psyche today. A …

Discover India’s “bike families”! Explore why motorcycles carrying entire families, a common sight defying norms, symbolize thrift, togetherness, and a uniquely practical (and quirky) approach to daily commuting.

Discover why Indians often can’t throw things away! Explore the cultural hoarding mindset, rooted in historical frugality, emotional attachment, and the unique ‘jugaad’ approach to possessions and consumption.

Forget B-Schools! India’s auto-rickshaw fare negotiation is a masterclass in business. Decode the humorous haggling rituals teaching pricing psychology, market assessment, and leverage tactics applicable from streets to boardrooms.

Explore South India’s banana leaf dining as a brilliant, ancient zero-waste system. Learn how it enhances flavor, promotes sustainability, and serves as a practical model pre-dating modern eco-trends.