Why Behind What

Dive into Jugaad, India’s ingenious hack for life’s chaos! Explore this unique DIY mindset blending creativity, resourcefulness, and improvisation, from everyday fixes to budget startups, defining India’s approach to problem-solving.

Discover the unwritten “first bite” rule in Indian homes. Who eats first—God, the eldest, or a child—reveals deep-seated family hierarchies, protection instincts, and the sacred nature of food.

Discover “Namak Respect,” the unspoken Indian loyalty code. Explore how phrases about salt create a moral framework for relationships, shaping business and personal obligations beyond what’s written in any contract.

Discover the Puja Thali, India’s essential “prayer kit.” Explore how this curated tray of lamps, incense, and offerings is a unique religious tool for daily worship in Indian homes.

Discover India’s ‘Adjust’ philosophy, a unique cultural strength of making room when none exists. Explore how this fosters resilience and harmony in crowded trains, families, and even business negotiations.

Discover India’s ‘barefoot boardrooms.’ Explore how the tradition of removing shoes in business spaces acts as a psychological equalizer, fostering authenticity, trust, and better decision-making by breaking down hierarchies.

Discover the unique intelligence behind India’s floor-sitting tradition. Explore how this simple posture impacts social dynamics, collaborative thinking, and decision-making, from homes to businesses, by fostering equality and focus.

Discover the power of the lemon-chilli sentinel, India’s ubiquitous business talisman. Explore how this ritual to ward off the evil eye provides psychological comfort and cultural continuity in a modern …

Discover the Indian pressure cooker’s whistle as more than a sound—it’s a cultural symphony. Explore how this kitchen icon acts as a domestic timekeeper, neighbourhood rhythm setter, and an auditory …

Discover why India’s roofs become vibrant art galleries! Explore how clotheslines with drying sarees and colourful textiles create unique urban murals, turning a daily chore into a cultural spectacle.