Bangalore’s IT parks were designed to create loyal employees, but they accidentally birthed a revolution. Discover how their project-based structure became the training ground for India’s massive gig economy, turning …
Why Behind What
UPI’s greatest achievement isn’t just digital payments. It’s the accidental creation of a massive, informal social safety net—a grassroots Universal Basic Income powered by millions of peer-to-peer transfers within families …
Explore the genius behind including bitter foods like karela in Indian meals. This isn’t a flaw, but a sophisticated system for wellness, palate education, and embracing a balanced approach to …
The Madras Revolution of 1914: How a Clerk’s Letters Rewrote European Mathematics
In 1914, letters from an Indian clerk, Srinivasa Ramanujan, triggered a mathematical revolution. His intuitive genius solved problems that stumped European experts, forcing Cambridge to rewrite its understanding of mathematics …
Discover the profound meaning behind the simple Indian gesture of offering water first. Explore how this universal hospitality ritual reflects deep cultural values of care, guest status, and fundamental human …
The Bindi Code: Decoding the Cultural Information System Hidden in Forehead Decorations
Discover the Bindi, India’s forehead decoration, as a sophisticated communication system. Explore how this simple dot encodes complex information about marital status, regional identity, and modern style.
The Arranged Marriage Algorithm: How Traditional Matchmaking Systems Balance Individual Compatibility with Social Stability
Discover the Indian arranged marriage as a complex “algorithm” for compatibility. Explore how it balances cultural, economic, and astrological factors to optimise for long-term success and social harmony.
The Social Media Payment Flex: Why Indians Started Broadcasting Their UPI Transactions
The UPI screenshot has become India’s new social media currency. It’s used to prove relationships, signal status, and tell stories. We explore this trend of ‘payment flexing’ and what it …
The 50-Mile Rule: Decoding India’s Hyperlocal Taste Maps (and Why Your ‘Authentic’ Butter Chicken is Only Authentic Right Here)
Discover India’s hyperlocal taste maps and why our food changes every 50 miles. Explore the extreme regional culinary diversity shaped by geography, history, and community, creating unparalleled gastronomic variety.
Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …