Why Behind What

Explore Chaturanga, the ancient Indian origin of chess. Learn how it was created as a sophisticated “war without blood,” a battle simulation reflecting India’s unique approach to strategy and non-violent …

Discover India’s ‘Cow Traffic Protocol,’ the unwritten rules of road sharing with sacred animals. Explore how cultural veneration creates a unique, sophisticated system of negotiation in public spaces.

Explore India’s sidewalk barbers, an overlooked open-air economy. Discover how these micro-entrepreneurs provide essential grooming and act as community confidants and news hubs, all from a patch of pavement.

Discover the Indian wedding not just as a ritual, but as a massive economic sector. This cultural practice, worth over ₹3 lakh crore, supports millions of livelihoods across jewellery, catering, …

Discover why cash remains king in Digital India. Explore the unique coexistence of UPI and physical currency, driven by trust, habit, the digital divide, and distinct transaction patterns.

For entrepreneurs facing chaos, Mantra is an ancient Indian sound hack for focus. Explore how these vibrational tools build mental clarity and resilience, going beyond simple affirmations. Read more on …

Feeling burnt out? Explore Tirtha Yatra (pilgrimage), India’s ancient practice for renewal. Discover how it helps entrepreneurs find purpose, perspective, and resilience. Read more on Indilogs.

Explore why the question “Have you eaten?” is India’s universal care language. Discover how inquiries about food function as deep expressions of concern and affection, shaping unique relationship patterns.

Listen closely. In the heart of any Indian residential colony, amidst the hum of daily life, you’ll eventually hear it. That distinct, satisfying thwack of a tennis ball meeting wood, …

“Roti, Kapda, Makaan” has a new partner: Mobile. Explore how smartphones have become a basic need in India, essential for accessing food, opportunity, and security, effectively rebooting Maslow’s hierarchy for …