Why Behind What

Discover India’s ‘barefoot boardrooms.’ Explore how the tradition of removing shoes in business spaces acts as a psychological equalizer, fostering authenticity, trust, and better decision-making by breaking down hierarchies.

Discover the unique intelligence behind India’s floor-sitting tradition. Explore how this simple posture impacts social dynamics, collaborative thinking, and decision-making, from homes to businesses, by fostering equality and focus.

Discover the power of the lemon-chilli sentinel, India’s ubiquitous business talisman. Explore how this ritual to ward off the evil eye provides psychological comfort and cultural continuity in a modern …

Discover the Indian pressure cooker’s whistle as more than a sound—it’s a cultural symphony. Explore how this kitchen icon acts as a domestic timekeeper, neighbourhood rhythm setter, and an auditory …

Discover why India’s roofs become vibrant art galleries! Explore how clotheslines with drying sarees and colourful textiles create unique urban murals, turning a daily chore into a cultural spectacle.

Discover the Tika/Tilak, India’s unique forehead markings. Explore how these diverse dots and streaks act as spiritual and social signals in ceremonies and daily life, a ritualistic gesture rich in …

Discover India’s panipuri stalls, not just snacks but a unique social ritual. Explore how these tangy, interactive treats unite strangers in communal joy, embodying India’s vibrant street food culture.

Discover Kajal, India’s iconic eye cosmetic. Explore its unique dual role enhancing beauty and offering spiritual protection (‘nazar’), a tradition cherished from infancy to adulthood across the subcontinent.

Discover India’s potholes not just as hazards, but quirky road adventures! Explore how drivers navigate these obstacles with skill, humour, and a unique cultural acceptance of the bumpy journey.

Utsa Patnaik’s research shows the British Raj drained $45 trillion from India. Discover the shocking mechanisms of this economic exploitation and how colonial history impacts India’s economic psyche today. A …