UPI

India’s infrastructure boom is creating a new kind of wealth. Beyond jobs, public investments in roads and digital access are generating private prosperity through saved time, new opportunities, and a …

India’s UPI is schooling Silicon Valley. Explore how its public, open, and low-cost model for digital payments became a global phenomenon, with countries like Brazil and companies like Google now …

The UPI screenshot has become India’s new social media currency. It’s used to prove relationships, signal status, and tell stories. We explore this trend of ‘payment flexing’ and what it …

UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …

Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …

Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …

The ₹1 UPI transaction is a uniquely Indian phenomenon. It’s more than money; it’s a digital handshake, a modern ‘shagun,’ and a new way to communicate, reflecting deep-seated cultural values …

UPI’s peer-to-peer magic has done more than simplify payments; it’s turned millions of Indians into informal lenders and micro-entrepreneurs. We explore this accidental revolution, where every smartphone user is now …

The success of UPI isn’t just tech; it’s cultural design. Explore how digital wallets reflect traditional Indian money habits, from the ‘potli’ and ‘shagun’ to the ‘udhaar’, making digital payments …

India didn’t just climb the development ladder; it leapfrogged it. Explore how digital infrastructure allowed India to bypass slow, expensive stages of growth, creating “hidden prosperity” in time saved, costs …