UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …
UPI Security
Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …
Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …
The ₹1 UPI transaction is a uniquely Indian phenomenon. It’s more than money; it’s a digital handshake, a modern ‘shagun,’ and a new way to communicate, reflecting deep-seated cultural values …
From Potli to Payments: How Digital Wallets Reflect Traditional Money-Handling
The success of UPI isn’t just tech; it’s cultural design. Explore how digital wallets reflect traditional Indian money habits, from the ‘potli’ and ‘shagun’ to the ‘udhaar’, making digital payments …
UPI is Everywhere, But Your Wallet is Still Full! The Real Reason India Can’t Quit Cash.
Discover why cash remains king in Digital India. Explore the unique coexistence of UPI and physical currency, driven by trust, habit, the digital divide, and distinct transaction patterns.
Why did QR codes conquer India’s bazaars where card machines failed? It’s a story of jugaad. Discover how this frugal tech perfectly matches the chaotic, high-velocity rhythm of traditional Indian …
Dive into the digital revolution with our comprehensive guide on “How UPI Works” – uncovering the seamless journey of UPI transactions from initiation to confirmation. Discover the technology, security, and …