Remember how our parents handled cash? We compare their disciplined habits to our frictionless UPI world, revealing the financial wisdom—from budgeting to delayed gratification—that we’ve accidentally lost in the digital …
UPI Security
How to Adjust Your Financial Parenting for Kids Who Never Saw Cash: 10 New Money Lessons
Our kids see money as a magic number on a phone. We provide 10 new money lessons for the UPI generation, helping you teach value, saving, and discipline in a …
The Pointing Epidemic: Why Every Indian Shopkeeper Has Developed the Same Hand Gesture
From Kashmir to Kanyakumari, Indian shopkeepers have adopted a single hand gesture for UPI payments. We investigate “The Great Indian Point,” an unspoken national sign language born from technology, necessity, …
The crisp ₹10 note of pocket money is gone, replaced by a UPI ping. We investigate how digital allowances are affecting our children’s financial literacy and their tactile connection to …
Remember when a dead phone was just an inconvenience? Thanks to our total reliance on UPI, it’s now a full-blown panic attack. We explore this new Indian anxiety and how …
India’s UPI is schooling Silicon Valley. Explore how its public, open, and low-cost model for digital payments became a global phenomenon, with countries like Brazil and companies like Google now …
The Social Media Payment Flex: Why Indians Started Broadcasting Their UPI Transactions
The UPI screenshot has become India’s new social media currency. It’s used to prove relationships, signal status, and tell stories. We explore this trend of ‘payment flexing’ and what it …
The Impatience Epidemic: How UPI’s Speed Expectations Changed Indian Customer Behavior
UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …
Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …
Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …
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