UPI

UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …

Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …

Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …

The ₹1 UPI transaction is a uniquely Indian phenomenon. It’s more than money; it’s a digital handshake, a modern ‘shagun,’ and a new way to communicate, reflecting deep-seated cultural values …

UPI’s peer-to-peer magic has done more than simplify payments; it’s turned millions of Indians into informal lenders and micro-entrepreneurs. We explore this accidental revolution, where every smartphone user is now …

The success of UPI isn’t just tech; it’s cultural design. Explore how digital wallets reflect traditional Indian money habits, from the ‘potli’ and ‘shagun’ to the ‘udhaar’, making digital payments …

India didn’t just climb the development ladder; it leapfrogged it. Explore how digital infrastructure allowed India to bypass slow, expensive stages of growth, creating “hidden prosperity” in time saved, costs …

Discover the ‘khata’ system, India’s corner shop credit network. Explore how these local grocers act as interest-free bankers, building community resilience and loyalty through a notebook of trust.

Discover why cash remains king in Digital India. Explore the unique coexistence of UPI and physical currency, driven by trust, habit, the digital divide, and distinct transaction patterns.

Why did QR codes conquer India’s bazaars where card machines failed? It’s a story of jugaad. Discover how this frugal tech perfectly matches the chaotic, high-velocity rhythm of traditional Indian …