Ditching cash has rewired the Indian brain. Psychologists break down six key behavioral shifts, from altered generosity to a forgotten sense of value, validating the strange new financial habits we’ve …
UPI
How to Adjust Your Financial Parenting for Kids Who Never Saw Cash: 10 New Money Lessons
Our kids see money as a magic number on a phone. We provide 10 new money lessons for the UPI generation, helping you teach value, saving, and discipline in a …
UPI’s convenience hides your spending leaks. Take our 10-minute UPI audit to uncover forgotten subscriptions and mindless daily spends. Find the ₹10,000 you’re wasting every year and take back control …
Remember saying “keep the change”? UPI’s exact payments have made this generous phrase obsolete, silently impacting the incomes of millions of service workers. We investigate the death of India’s informal …
Remember saying “thank you” after paying? UPI’s seamlessness killed that simple ritual. We investigate how the “payment done” phone flash replaced human connection, creating a new, silent social contract in …
That agonizing 3-second wait for a UPI payment to clear has created a new social ritual: the Awkward Pause. We explore this shared national anxiety, the silent stare-downs, and how …
The Pointing Epidemic: Why Every Indian Shopkeeper Has Developed the Same Hand Gesture
From Kashmir to Kanyakumari, Indian shopkeepers have adopted a single hand gesture for UPI payments. We investigate “The Great Indian Point,” an unspoken national sign language born from technology, necessity, …
The crisp ₹10 note of pocket money is gone, replaced by a UPI ping. We investigate how digital allowances are affecting our children’s financial literacy and their tactile connection to …
Remember when a dead phone was just an inconvenience? Thanks to our total reliance on UPI, it’s now a full-blown panic attack. We explore this new Indian anxiety and how …
UPI’s greatest achievement isn’t just digital payments. It’s the accidental creation of a massive, informal social safety net—a grassroots Universal Basic Income powered by millions of peer-to-peer transfers within families …