Discover the Indian arranged marriage as a complex “algorithm” for compatibility. Explore how it balances cultural, economic, and astrological factors to optimise for long-term success and social harmony.
Tech Meets Traditional
The Digital Identity Revolution: How Aadhaar-Enabled Services Create Economic Inclusion
Beyond DBT, Aadhaar’s true power is slashing the “invisible costs” of transacting. Discover how this digital identity infrastructure creates economic inclusion by lowering barriers to finance, credit, and formal markets …
Shad Darshana: The 6 Ancient Lenses to See Success (And Solve Almost Any Problem)
Feeling stuck? Explore Shad Darshana, ancient India’s six philosophical “lenses” (Nyaya, Yoga, etc.). A powerful, unique toolkit for solving modern business and personal problems with clarity and depth. Read more …
India’s UPI is schooling Silicon Valley. Explore how its public, open, and low-cost model for digital payments became a global phenomenon, with countries like Brazil and companies like Google now …
The 50-Mile Rule: Decoding India’s Hyperlocal Taste Maps (and Why Your ‘Authentic’ Butter Chicken is Only Authentic Right Here)
Discover India’s hyperlocal taste maps and why our food changes every 50 miles. Explore the extreme regional culinary diversity shaped by geography, history, and community, creating unparalleled gastronomic variety.
The Great Indian ‘Vacation’: Why Our Holidays Almost Always Mean Visiting Family
Discover why Indian vacations are a unique ‘tour of duty’ to visit relatives. Explore the cultural obligations, family bonds, and distinct tourism patterns that make these trips a beloved, if …
The Impatience Epidemic: How UPI’s Speed Expectations Changed Indian Customer Behavior
UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …
Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …
The Ayushman Algorithm: How India Digitized Healthcare for 500 Million People
Explore the “Ayushman Algorithm,” the tech powering the world’s largest health scheme. See how India uses AI, digital identity, and a paperless system to provide cashless healthcare to 500 million …
Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …