Tech Meets Traditional

The transition from a cash-heavy wallet to a UPI-loaded smartphone wasn’t just a tech upgrade; it was an emotional journey. We break down the six hilarious and relatable psychological stages …

The next billion users in India don’t search in English; they search in Hindi, Tamil, and Bengali. We break down 10 actionable strategies to vernacularise your business, from ‘Hinglish’ UI …

We all use UPI, but has it changed who we are? From disappearing patience to the death of “payment pain,” this interactive 10-question audit helps you diagnose how deep the …

The Indian middle class has moved on from “saving for a rainy day” to “spending for a sunny holiday.” We analyze the tectonic shifts in consumer behavior and provide 5 …

Viral success in India isn’t about the algorithm; it’s about the ‘Jazbaat’ (emotions). From the power of nostalgia to the obsession with ‘Paisa Vasool’, we break down the 7 cultural …

The barrier to entrepreneurship has crashed. With just a smartphone and a UPI QR code, anyone can start a business today. We outline 9 “Scan-to-Pay” micro-business ideas, from weekend kitchens …

In India, bharosa (trust) used to be personal. UPI changed that. We explore the five specific innovations—from the Soundbox to the ‘Green Tick’—that shifted our faith from human promises to …

Networking doesn’t have to feel fake. We break down 10 authentic, culturally-aligned strategies for Indian entrepreneurs—from the art of ‘Chai pe Charcha’ to giving before you get—to build relationships that …

In Indian startups, data is often used to justify decisions already made by gut feeling. We explore this “data delusion,” the cultural roots of trusting intuition over spreadsheets, and how …

Feeling trapped by Indian society’s narrow definition of success? This guide offers 5 practical strategies to break free from the Engineering-Medicine-MBA triad, manage parental expectations, and build a viable, fulfilling …