Tech Meets Traditional

He brings your food and drives your cab, but in official data, he’s a ghost. The 2027 Census is on a mission to count India’s invisible gig economy, a task …

The rivalry between startup hubs like Bangalore, Hyderabad, and Pune is more than banter; it’s a cultural war shaping business. We explore how regional pride, stereotypes, and identity are driving …

In an Indian startup, a single conversation can span three languages. This isn’t chaos; it’s a strategic challenge and a unique competitive advantage. We dive into how linguistic diversity is …

The Indian startup wardrobe is a strategic choice. A hoodie for coding, a kurta for clients. We decode how clothing reflects cultural identity, client relationships, and a company’s very soul …

The Indian engineering college is a pressure cooker that forges entrepreneurs. From hostel room jugaad to tech fest collaborations, this unique culture teaches resilience, teamwork, and innovation, creating the founders …

Unlock entrepreneurial success with 8 market-reading secrets from Indian street vendors. Learn their genius techniques for spotting customer needs, testing ideas, and finding profitable opportunities.

Save thousands on rent with 6 powerful Desi negotiation tactics. Learn the Indian art of bargaining, relationship-building, and cost optimization for your next housing or real estate deal.

The race for India’s “Super App” is on. Discover how homegrown platforms like Arattai could create a digital ecosystem, adapting the WeChat model with a focus on privacy, UPI integration, …

Born from a privacy scare, Zoho’s Arattai is India’s answer to WhatsApp. Explore how this indigenous messaging app’s cultural features and focus on data sovereignty are redefining communication for a …

Choose better business partners using 8 secrets from Indian arranged marriages. Apply traditional wisdom on due diligence, value alignment, and compatibility to build successful and lasting professional partnerships.