Startup India

UPI’s peer-to-peer magic has done more than simplify payments; it’s turned millions of Indians into informal lenders and micro-entrepreneurs. We explore this accidental revolution, where every smartphone user is now …

From 3-hour movies to 30-second Reels, India’s entertainment DNA has been rewritten. Explore how short videos have altered our attention spans, democratized fame, and created a new, high-speed cultural grammar …

The success of UPI isn’t just tech; it’s cultural design. Explore how digital wallets reflect traditional Indian money habits, from the ‘potli’ and ‘shagun’ to the ‘udhaar’, making digital payments …

India didn’t just climb the development ladder; it leapfrogged it. Explore how digital infrastructure allowed India to bypass slow, expensive stages of growth, creating “hidden prosperity” in time saved, costs …

Why did QR codes conquer India’s bazaars where card machines failed? It’s a story of jugaad. Discover how this frugal tech perfectly matches the chaotic, high-velocity rhythm of traditional Indian …

India’s bazaars birthed its fintech. Explore how traditional market trust systems, like khata and community credit, inspired UPI and digital payment platforms, proving a unique, culturally rooted catalyst for innovation.

Discover India’s ancient trade guilds, the original startup incubators! These powerful Shrenis and Ainnurruvar built economic empires, offering lessons for today’s innovators. Explore a forgotten chapter of India’s vibrant commercial …

Discover why Indian startups fail, from universal issues like cash flow and market mismatch to unique challenges like India’s diverse, price-sensitive market, scaling complexities, and the ‘jugaad’ paradox.