Startup India

Networking doesn’t have to feel fake. We break down 10 authentic, culturally-aligned strategies for Indian entrepreneurs—from the art of ‘Chai pe Charcha’ to giving before you get—to build relationships that …

Welcome to the ‘Metrics Theater,’ where startups boast of millions of downloads but hide their dismal retention. We explore why Indian founders chase vanity numbers and how a focus on …

In Indian startups, the person who leaves last is the hero. This ‘hustle worship’ punishes efficiency and fuels burnout. We dive into the cultural roots of this toxic mindset and …

Brilliant strategies die in Indian startups due to poor execution. We analyze the cultural gap between planning and doing, and profile the companies that built a culture of relentless implementation …

The Silicon Valley narrative worships VC funding and rapid growth. But in India, a quiet revolution of profitable, bootstrapped startups is proving that real freedom comes from customers, not investors. …

In the unwritten rulebook of Indian entrepreneurship, there exists a chapter that reads like a sacred commandment: “Thou shalt move to Bangalore.” For a young founder with a fledgling idea, …

Beyond DBT, Aadhaar’s true power is slashing the “invisible costs” of transacting. Discover how this digital identity infrastructure creates economic inclusion by lowering barriers to finance, credit, and formal markets …

UPI’s peer-to-peer magic has done more than simplify payments; it’s turned millions of Indians into informal lenders and micro-entrepreneurs. We explore this accidental revolution, where every smartphone user is now …

From 3-hour movies to 30-second Reels, India’s entertainment DNA has been rewritten. Explore how short videos have altered our attention spans, democratized fame, and created a new, high-speed cultural grammar …

The success of UPI isn’t just tech; it’s cultural design. Explore how digital wallets reflect traditional Indian money habits, from the ‘potli’ and ‘shagun’ to the ‘udhaar’, making digital payments …