Ancient Indian meditation is now “Meditation as a Service.” Discover how corporate wellness programs systematize mindfulness for global markets, creating new spiritual-economic models that blend peace with profit.
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Modern Entrepreneurs
India Explained
The 50-Mile Rule: Decoding India’s Hyperlocal Taste Maps (and Why Your ‘Authentic’ Butter Chicken is Only Authentic Right Here)
by Sarawanan
Discover India’s hyperlocal taste maps and why our food changes every 50 miles. Explore the extreme regional culinary diversity shaped by geography, history, and community, creating unparalleled gastronomic variety.
UPI
The Impatience Epidemic: How UPI’s Speed Expectations Changed Indian Customer Behavior
by Sarawanan
UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …
Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …
Technology
The Ayushman Algorithm: How India Digitized Healthcare for 500 Million People
by Sarawanan
Explore the “Ayushman Algorithm,” the tech powering the world’s largest health scheme. See how India uses AI, digital identity, and a paperless system to provide cashless healthcare to 500 million …
The ₹1 UPI transaction is a uniquely Indian phenomenon. It’s more than money; it’s a digital handshake, a modern ‘shagun,’ and a new way to communicate, reflecting deep-seated cultural values …
The IPL, fueled by India’s passion, became a lab for streaming innovation. Explore how platforms like JioCinema and Hotstar used algorithms to create interactive, personalized viewing experiences that have reshaped …
India digitized its massive food ration system to fight hunger and corruption. Explore how Aadhaar and ePoS machines transformed the PDS, busting ghost beneficiaries and creating the “One Nation, One …
Explore “Data Darshan”—the ritualistic way Indians use the internet. It’s not casual browsing but a purposeful, temple-like visit driven by scarcity and cultural habits, with the smartphone as a personal …
UPI’s peer-to-peer magic has done more than simplify payments; it’s turned millions of Indians into informal lenders and micro-entrepreneurs. We explore this accidental revolution, where every smartphone user is now …