Indian entertainment uses diaspora audiences as a “beta test.” Discover how their viewing data and purchasing power influence content creation, shaping films back in India for global success.
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Indian Heritage
Explore the concept of “Ghee Memory”: how traditional ghee making, possibly using perpetual starters or seasoned pots, could embed ancestral flavors, making clarified butter a unique, edible link to family …
Dive into Jugaad, India’s ingenious hack for life’s chaos! Explore this unique DIY mindset blending creativity, resourcefulness, and improvisation, from everyday fixes to budget startups, defining India’s approach to problem-solving.
Culture
Namak Respect: The Unspoken Salt Covenant That Governs Loyalty in India (And Why It’s More Binding Than Any Contract)
by Sarawanan
Discover “Namak Respect,” the unspoken Indian loyalty code. Explore how phrases about salt create a moral framework for relationships, shaping business and personal obligations beyond what’s written in any contract.
Discover the Puja Thali, India’s essential “prayer kit.” Explore how this curated tray of lamps, incense, and offerings is a unique religious tool for daily worship in Indian homes.
Business
Checkmate: How Ancient IKS Games are Powering India’s $2 Billion Esports Economy
by Sarawanan
Ancient IKS games like Chaturanga (chess) were the original mind sports. Today, this legacy of strategic thinking is powering India’s $2 billion esports economy, creating champions and inspiring a new …
Global India
Not Indian Enough? Not American Enough? How Gen 1.5 Diaspora Are CRUSHING IT in Business!
by Sarawanan
Discover Generation 1.5’s economic impact! How Indian diaspora members migrating as kids leverage hybrid cultural skills for unique niches in consulting, market expansion, and entrepreneurship.
India Explained
Squeeze in! The Indian Superpower of ‘Adjusting’ That Baffles the World (and Fits Everyone In).
by Sarawanan
Discover India’s ‘Adjust’ philosophy, a unique cultural strength of making room when none exists. Explore how this fosters resilience and harmony in crowded trains, families, and even business negotiations.
Business
The Ancient Algorithm: How Indian Knowledge System (IKS) Math Powers India’s $200 Billion Tech Boom
by Sarawanan
India’s $200B tech boom is powered by ancient IKS mathematics. Discover how innovations like zero and the decimal system form the fundamental logic for modern programming, algorithms, and the entire …
Technology
The Fermentation Nation: How Indians Mastered Microbiology in Their Kitchens (Long Before Labs Existed)
by Sarawanan
Discover India’s ancient mastery of fermentation—a sophisticated biotechnology developed in kitchens. Explore how practices creating dosa, pickles, and more enhance nutrition and flavour without modern labs.