Indian Heritage

The Indian middle class has moved on from “saving for a rainy day” to “spending for a sunny holiday.” We analyze the tectonic shifts in consumer behavior and provide 5 …

For years, we sold our heritage cheap while the West packaged ‘Turmeric Lattes’ for $8. No more. Here is the complete blueprint for Indian founders to turn culture into capital, …

Viral success in India isn’t about the algorithm; it’s about the ‘Jazbaat’ (emotions). From the power of nostalgia to the obsession with ‘Paisa Vasool’, we break down the 7 cultural …

For modern urban and diaspora Indians, preserving culture can be a challenge. This guide offers 7 practical strategies on adapting rituals, building community, and using tech to maintain a meaningful …

Learn time management mastery from the multitasking genius of Indian working mothers. This guide extracts 5 powerful, culturally-tested strategies for juggling priorities and boosting your professional productivity.

Learn to network like a pro using India’s “arranged introduction” method. This guide offers 7 strategies for leveraging mutual connections to build high-trust professional relationships that actually work.

Before pitch decks, there was Moksha Patam. Uncover how India’s original Snakes & Ladders served as a profound “Business Karma Map” for ancient merchants, teaching timeless lessons in ethics and …

Managing India’s diverse festival calendar is a startup’s biggest operational test. From Diwali to Onam, we dive into how companies are turning this logistical nightmare into a unique cultural strength, …

The daily haggle with an auto-rickshaw driver is a masterclass in negotiation. From anchoring a price to reading a customer, these 8 street-level tactics are shockingly effective in the world …

The internet resembles a massive Kumbh Mela, a confluence of countless ideas. But is it a sacred gathering for wisdom (jnana) or a chaotic marketplace where truth gets lost in …