India GDP

Columbus’s famous “mistake” was no accident. It was driven by Europe’s obsession with India’s legendary wealth. Discover how the relentless pursuit of India led to the discovery of America, reshaping …

UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …

Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …

Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …

India’s urban transport challenges are being solved by the humble scooter, supercharged by apps. Explore how bike taxis and quick commerce thrive by building ecosystems around our national preference for …

The ₹1 UPI transaction is a uniquely Indian phenomenon. It’s more than money; it’s a digital handshake, a modern ‘shagun,’ and a new way to communicate, reflecting deep-seated cultural values …

The IPL, fueled by India’s passion, became a lab for streaming innovation. Explore how platforms like JioCinema and Hotstar used algorithms to create interactive, personalized viewing experiences that have reshaped …

UPI’s success led to an unintended consequence: the slow death of India’s ATM industry. We analyse how this digital revolution is dismantling our physical cash infrastructure, creating a paradox of …

India digitized its massive food ration system to fight hunger and corruption. Explore how Aadhaar and ePoS machines transformed the PDS, busting ghost beneficiaries and creating the “One Nation, One …

Ganesh Chaturthi is more than a spiritual event; it’s Maharashtra’s biggest economic stimulus. Explore how this 10-day festival, from idol making to pandals, creates a massive, organic financial boom powered …