UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …
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India GDP
Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …
Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …
India’s urban transport challenges are being solved by the humble scooter, supercharged by apps. Explore how bike taxis and quick commerce thrive by building ecosystems around our national preference for …
The ₹1 UPI transaction is a uniquely Indian phenomenon. It’s more than money; it’s a digital handshake, a modern ‘shagun,’ and a new way to communicate, reflecting deep-seated cultural values …
The IPL, fueled by India’s passion, became a lab for streaming innovation. Explore how platforms like JioCinema and Hotstar used algorithms to create interactive, personalized viewing experiences that have reshaped …
UPI
How UPI’s Success Accidentally Killed India’s ATM Industry: The Great Cash Infrastructure Collapse
by Sarawanan
UPI’s success led to an unintended consequence: the slow death of India’s ATM industry. We analyse how this digital revolution is dismantling our physical cash infrastructure, creating a paradox of …
India digitized its massive food ration system to fight hunger and corruption. Explore how Aadhaar and ePoS machines transformed the PDS, busting ghost beneficiaries and creating the “One Nation, One …
Ganesh Chaturthi is more than a spiritual event; it’s Maharashtra’s biggest economic stimulus. Explore how this 10-day festival, from idol making to pandals, creates a massive, organic financial boom powered …
From 3-hour movies to 30-second Reels, India’s entertainment DNA has been rewritten. Explore how short videos have altered our attention spans, democratized fame, and created a new, high-speed cultural grammar …