Digital Payment Revolution

For years, Indian startups followed a ‘copy-paste’ model. That playbook is now dead. True success lies in building original solutions for India’s unique, complex problems. It’s time to write our …

He brings your food and drives your cab, but in official data, he’s a ghost. The 2027 Census is on a mission to count India’s invisible gig economy, a task …

The race for India’s “Super App” is on. Discover how homegrown platforms like Arattai could create a digital ecosystem, adapting the WeChat model with a focus on privacy, UPI integration, …

Remember saying “keep the change”? UPI’s exact payments have made this generous phrase obsolete, silently impacting the incomes of millions of service workers. We investigate the death of India’s informal …

Remember saying “thank you” after paying? UPI’s seamlessness killed that simple ritual. We investigate how the “payment done” phone flash replaced human connection, creating a new, silent social contract in …

UPI didn’t just change payments; it changed friendships. The ease of peer-to-peer cash requests has turned us all into on-demand lenders, creating new social pressures and blurring the lines between …

That agonizing 3-second wait for a UPI payment to clear has created a new social ritual: the Awkward Pause. We explore this shared national anxiety, the silent stare-downs, and how …

From Kashmir to Kanyakumari, Indian shopkeepers have adopted a single hand gesture for UPI payments. We investigate “The Great Indian Point,” an unspoken national sign language born from technology, necessity, …

The crisp ₹10 note of pocket money is gone, replaced by a UPI ping. We investigate how digital allowances are affecting our children’s financial literacy and their tactile connection to …

Remember when a dead phone was just an inconvenience? Thanks to our total reliance on UPI, it’s now a full-blown panic attack. We explore this new Indian anxiety and how …