For Indian freelancers, the UPI transaction history is a messy mix of client payments and chai bills. We provide a DIY “Tax Survival Kit”—eight strategies to turn your UPI data …
Digital Payment Revolution
Ditching cash has rewired the Indian brain. Psychologists break down six key behavioral shifts, from altered generosity to a forgotten sense of value, validating the strange new financial habits we’ve …
Remember how our parents handled cash? We compare their disciplined habits to our frictionless UPI world, revealing the financial wisdom—from budgeting to delayed gratification—that we’ve accidentally lost in the digital …
How to Adjust Your Financial Parenting for Kids Who Never Saw Cash: 10 New Money Lessons
Our kids see money as a magic number on a phone. We provide 10 new money lessons for the UPI generation, helping you teach value, saving, and discipline in a …
Scammers use fake UPI screenshots to steal from merchants. We reveal six simple, powerful forensic tricks to instantly spot a fraudulent payment confirmation, protecting your hard-earned money in the age …
UPI’s convenience hides your spending leaks. Take our 10-minute UPI audit to uncover forgotten subscriptions and mindless daily spends. Find the ₹10,000 you’re wasting every year and take back control …
For years, Indian startups followed a ‘copy-paste’ model. That playbook is now dead. True success lies in building original solutions for India’s unique, complex problems. It’s time to write our …
He brings your food and drives your cab, but in official data, he’s a ghost. The 2027 Census is on a mission to count India’s invisible gig economy, a task …
The Super App Strategy: How Indian Social Platforms are Expanding Beyond Communication
The race for India’s “Super App” is on. Discover how homegrown platforms like Arattai could create a digital ecosystem, adapting the WeChat model with a focus on privacy, UPI integration, …
Remember saying “keep the change”? UPI’s exact payments have made this generous phrase obsolete, silently impacting the incomes of millions of service workers. We investigate the death of India’s informal …