Celebration of India

Jugaad is the Indian startup’s superpower, but it breaks at scale. We analyze the identity crisis founders face when their scrappy startup needs to grow up and embrace process, without …

The delayed 2027 Census offers a first-ever data-backed glimpse into India’s Generation Alpha. This isn’t just a headcount; it’s a roadmap to the future of our economy, shaped by the …

Managing India’s diverse festival calendar is a startup’s biggest operational test. From Diwali to Onam, we dive into how companies are turning this logistical nightmare into a unique cultural strength, …

Want to build products for the Indian market? This guide covers 5 essential cultural design principles, from the ‘Paisa Vasool’ mindset to family-centric features, for achieving authentic market fit.

The internet resembles a massive Kumbh Mela, a confluence of countless ideas. But is it a sacred gathering for wisdom (jnana) or a chaotic marketplace where truth gets lost in …

Master quick decision-making with 6 risk assessment techniques from Indian street crossing. Apply these street-smart strategies for calculated risk-taking and confident leadership in your professional life.

In the unwritten rulebook of Indian entrepreneurship, there exists a chapter that reads like a sacred commandment: “Thou shalt move to Bangalore.” For a young founder with a fledgling idea, …

Before startups and B-schools, there was the kirana store. This is the original Indian MBA, teaching timeless lessons in customer loyalty, lean inventory, and real-world finance that can help any …

In an Indian startup, a single conversation can span three languages. This isn’t chaos; it’s a strategic challenge and a unique competitive advantage. We dive into how linguistic diversity is …

The Indian startup wardrobe is a strategic choice. A hoodie for coding, a kurta for clients. We decode how clothing reflects cultural identity, client relationships, and a company’s very soul …