Business

Discover the Indian wedding not just as a ritual, but as a massive economic sector. This cultural practice, worth over ₹3 lakh crore, supports millions of livelihoods across jewellery, catering, …

Ancient IKS games like Chaturanga (chess) were the original mind sports. Today, this legacy of strategic thinking is powering India’s $2 billion esports economy, creating champions and inspiring a new …

India’s $200B tech boom is powered by ancient IKS mathematics. Discover how innovations like zero and the decimal system form the fundamental logic for modern programming, algorithms, and the entire …

Explore India’s dramatic shift to a cashless economy. Discover the impact of UPI and digital payments on transparency, inclusion, and daily life, from kiranas to startups, highlighting benefits and ongoing …

Discover why Indian startups fail, from universal issues like cash flow and market mismatch to unique challenges like India’s diverse, price-sensitive market, scaling complexities, and the ‘jugaad’ paradox.

Forget B-Schools! India’s auto-rickshaw fare negotiation is a masterclass in business. Decode the humorous haggling rituals teaching pricing psychology, market assessment, and leverage tactics applicable from streets to boardrooms.

Explore how traditional Indian joint families act as powerful incubators for SMEs, providing trust, capital, and resilience. This cultural structure directly impacts modern business models, driving India’s crucial SME sector.

Explore how ancient wisdom from Kautilya’s Arthashastra is entering modern Indian business. See its principles taught in MBA programs and applied in corporate strategies, offering unique governance and competitive insights …

Discover how India’s commerce thrived for centuries on trust, reputation (Saakh), and oral contracts. Learn how these principles now inspire fintech algorithms using social and alternative data for inclusive credit …

Explore how India’s historical economic dominance (25% of world GDP) is motivating a new wave of entrepreneurs to build global products, moving beyond the service outsourcing model. Profiles of founders …