Sarawanan

Discover India’s hyperlocal taste maps and why our food changes every 50 miles. Explore the extreme regional culinary diversity shaped by geography, history, and community, creating unparalleled gastronomic variety.

Discover why Indian vacations are a unique ‘tour of duty’ to visit relatives. Explore the cultural obligations, family bonds, and distinct tourism patterns that make these trips a beloved, if …

UPI’s instant gratification has rewired our brains, creating an “impatience epidemic.” We investigate how the expectation of speed from payments has spilled over, transforming customer behaviour and service expectations across …

Ever felt that moment of sheer panic when UPI is down? This isn’t just an inconvenience; it’s a new form of learnt digital helplessness. We explore how over-reliance on UPI …

Explore the “Ayushman Algorithm,” the tech powering the world’s largest health scheme. See how India uses AI, digital identity, and a paperless system to provide cashless healthcare to 500 million …

Ever tried explaining to a child that money doesn’t come from your phone? We dive into the hilarious, confusing world of “UPI Natives,” a generation learning about economics from a …

India’s urban transport challenges are being solved by the humble scooter, supercharged by apps. Explore how bike taxis and quick commerce thrive by building ecosystems around our national preference for …

The ₹1 UPI transaction is a uniquely Indian phenomenon. It’s more than money; it’s a digital handshake, a modern ‘shagun,’ and a new way to communicate, reflecting deep-seated cultural values …

The IPL, fueled by India’s passion, became a lab for streaming innovation. Explore how platforms like JioCinema and Hotstar used algorithms to create interactive, personalized viewing experiences that have reshaped …

UPI’s success led to an unintended consequence: the slow death of India’s ATM industry. We analyse how this digital revolution is dismantling our physical cash infrastructure, creating a paradox of …