Sarawanan

From 3-hour movies to 30-second Reels, India’s entertainment DNA has been rewritten. Explore how short videos have altered our attention spans, democratized fame, and created a new, high-speed cultural grammar …

The success of UPI isn’t just tech; it’s cultural design. Explore how digital wallets reflect traditional Indian money habits, from the ‘potli’ and ‘shagun’ to the ‘udhaar’, making digital payments …

India didn’t just climb the development ladder; it leapfrogged it. Explore how digital infrastructure allowed India to bypass slow, expensive stages of growth, creating “hidden prosperity” in time saved, costs …

Explore Chaturanga, the ancient Indian origin of chess. Learn how it was created as a sophisticated “war without blood,” a battle simulation reflecting India’s unique approach to strategy and non-violent …

Discover India’s ‘Cow Traffic Protocol,’ the unwritten rules of road sharing with sacred animals. Explore how cultural veneration creates a unique, sophisticated system of negotiation in public spaces.

Discover the ‘khata’ system, India’s corner shop credit network. Explore how these local grocers act as interest-free bankers, building community resilience and loyalty through a notebook of trust.

Explore India’s sidewalk barbers, an overlooked open-air economy. Discover how these micro-entrepreneurs provide essential grooming and act as community confidants and news hubs, all from a patch of pavement.

Discover the Indian wedding not just as a ritual, but as a massive economic sector. This cultural practice, worth over ₹3 lakh crore, supports millions of livelihoods across jewellery, catering, …

Discover the monumental legacy of Viswanathan Anand. Learn how his success transformed chess in India, changing parental attitudes and building an infrastructure that created a dynasty of Grandmasters.

Discover why cash remains king in Digital India. Explore the unique coexistence of UPI and physical currency, driven by trust, habit, the digital divide, and distinct transaction patterns.