The transition from a cash-heavy wallet to a UPI-loaded smartphone wasn’t just a tech upgrade; it was an emotional journey. We break down the six hilarious and relatable psychological stages …
While urban India saturates, ‘Bharat’ is booming. But selling in Tier-2 cities requires a different playbook. From “transcreation” to the “trust anchor,” here are 8 strategies to unlock the massive …
The ArthaVerse
10 Ways to Leverage Your Regional Language for Business Success (And Why English Isn’t Enough)
The next billion users in India don’t search in English; they search in Hindi, Tamil, and Bengali. We break down 10 actionable strategies to vernacularise your business, from ‘Hinglish’ UI …
We all use UPI, but has it changed who we are? From disappearing patience to the death of “payment pain,” this interactive 10-question audit helps you diagnose how deep the …
For decades, “Imported” meant “Better.” That era is over. We explore how Indian startups are dismantling the colonial hangover and beating global giants by turning local culture, chaos, and context …
The Indian middle class has moved on from “saving for a rainy day” to “spending for a sunny holiday.” We analyze the tectonic shifts in consumer behavior and provide 5 …
For years, we sold our heritage cheap while the West packaged ‘Turmeric Lattes’ for $8. No more. Here is the complete blueprint for Indian founders to turn culture into capital, …
The “India Stack” isn’t just for buying vegetables with a QR code. It is a high-speed highway for business growth. From slashing onboarding costs with e-KYC to democratising e-commerce via …
Why did the Ambassador car vanish? How did IT giants survive the dot-com bust? We dig into India’s economic archives to uncover 10 timeless lessons on resilience, adaptation, and market …
Viral success in India isn’t about the algorithm; it’s about the ‘Jazbaat’ (emotions). From the power of nostalgia to the obsession with ‘Paisa Vasool’, we break down the 7 cultural …
